HR Solutions from Undelucram.ro: The Technology That Measures Your Organization’s Empathy

What you'll find in this article:

• HR challenges in Romania in 2025 include talent retention (66%), employee attraction (59%), engagement (52%), recruitment barriers, and talent shortages, according to recent studies.

• Undelucram.ro's tools, Employer Branding, Jobbing, Advertising, LinkedIn Learning, and Salary Report, address these challenges using real, anonymous employee reviews.

• Organizational empathy can be measured through employee feedback, helping HR build human-centered workplaces.

• These tools support the entire employee lifecycle, from recruitment to retention, fostering an empathetic and productive culture.

Today’s challenges, from the impact of artificial intelligence and the accelerated digitalization of workplaces to the need for continuous learning and data-driven decision-making, require concrete, adaptive, and bold solutions from HR leaders. Thus we need to rethink the future of work in a context where technology and human potential converge.

Because Human Resources no longer means just managing people, it means building future-ready organizations based on authenticity and real empathy. And these are exactly the core values behind the tech solutions that Undelucram.ro offers to support HR professionals: authenticity and empathy.

HR Tech Tools Based on Real Reviews

What makes them truly valuable? The fact that all analyzed and interpreted data is based on real, anonymous reviews left by employees about the companies they work for. These reviews offer relevant insights into the work environment, salary levels, job satisfaction, and organizational culture.

Thus, they become an authentic mirror of the internal culture and the empathy companies show toward their employees. In other words, Undelucram.ro's solutions act as a barometer of organizational empathy, offering a clear and deep perspective on how employees are actually treated.

And in the following sections, we’ll tell you more about Undelucram.ro’s story and how these solutions can shape the future of HR.

Organizational Empathy: A Must-Have in 2025

Organizational empathy means deeply understanding employees’ needs and creating a work environment where they feel valued. Anonymous reviews collected by Undelucram.ro provide a clear picture of company culture, satisfaction levels, and salaries, enabling HR to identify strengths and areas for improvement. This data-driven approach turns employee feedback into a tool for measuring empathy, helping companies build more productive and human workplaces.

5 HR Challenges, 5 Solutions Rooted in Authenticity

According to the Randstad Romania HR Trends 2025 Study, HR in Romania faces major challenges:

• Talent retention: 66% of employers consider it the main challenge, due to competitive salaries and company culture.

• Attracting new employees: 59% of companies struggle with recruitment, especially in IT, sales, and logistics.

• Employee engagement: 52% of companies are fighting to keep employees motivated and involved.

• Recruitment barriers: High salary expectations and lack of relevant experience complicate the process.

• Talent shortage: Technical and logistics sectors face an acute lack of qualified candidates.

These challenges are amplified by global trends such as the skills gap, with 44% of current job skills projected to be disrupted by 2030 (AIHR, 2024). Undelucram.ro addresses these challenges through its tools, supporting the employee lifecycle from recruitment to retention.

Undelucram.ro's tools:  Employer Branding, Jobbing, Advertising, LinkedIn Learning, and Salary Report, are designed to meet 2025 HR challenges using real, anonymous employee reviews. These reviews act as a mirror of organizational culture and empathy, enabling HR to make data-driven decisions. Below, we detail how each tool addresses a specific challenge, supporting key stages of the employee lifecycle.

1. Recruitment: Attracting Talent in a Competitive Market

   
   

   Challenge: Attracting new hires is a problem for 59% of Romanian companies (Randstad study). Talent shortages in IT and logistics, combined with high salary expectations, make recruitment difficult. Additionally, 14% of companies seek talent from outside the EU for manual labor roles.

   
   

   Solution:

   • Jobbing simplifies job posting, connecting companies with diverse candidates, including international ones, to address talent shortages.

   • Advertising increases job visibility through targeted campaigns, helping companies stand out in competitive sectors.

   • Salary Report provides market salary data, enabling companies to craft competitive offers that attract the right candidates.

   
   

   Lifecycle Stage: Recruitment is the first step, and these tools help companies attract and secure top talent, laying the groundwork for a positive employee experience.

2. Onboarding: Building a Strong Foundation

   
   

   Challenge: Onboarding is essential for setting expectations and promoting engagement. Globally, the skills gap is a major concern, with 44% of current job skills expected to be disrupted by 2030 (AIHR, 2024). In Romania, companies must ensure rapid integration of new hires to maximize productivity.

   
   

   Solution:

   • Employer Branding promotes organizational culture, ensuring new hires align with company values from the start. Positive employee reviews reinforce this alignment.

   • LinkedIn Learning enhances the onboarding experience by accelerating new hires' productivity, addressing skill gaps early, and fostering a culture of continuous learning that supports long-term engagement and retention.

   
   

   Lifecycle Stage: Onboarding bridges recruitment and long-term engagement, creating a strong base for a cohesive, skilled workforce.

   
   

3. Development: Fostering Continuous Growth

   
   

   Challenge: Employee development is crucial to address skills gaps and remain competitive. Romanian companies must invest in upskilling to meet demands in high-growth sectors like IT.

   
   

   Solution:

   • LinkedIn Learning offers thousands of courses on topics such as AI, technology, leadership, or communication, helping employees stay relevant. This tool enables HR to proactively address skills gaps and promote a growth and adaptability culture.

     
     

   Lifecycle Stage: Development is an ongoing process, ensuring employees evolve with organizational needs, supported by personalized learning opportunities.

   
   

4. Engagement: Motivating a Committed Workforce

   
   

   Challenge: Employee engagement is a challenge for 52% of Romanian companies (Randstad study). Engaged employees are more productive and less likely to leave, making motivation a top HR priority.

   
   

   Solution:

   • Employer Branding creates a sense of pride and belonging, supported by positive employee reviews that highlight a supportive culture.

   • LinkedIn Learning keeps employees motivated through professional development opportunities aligned with their career goals.

   
   

   Lifecycle Stage: Engagement is essential throughout an employee’s career, and these tools support ongoing involvement and satisfaction.

5. Retention: Keeping Top Talent

   
   

   Challenge: Talent retention is the top concern, with 66% of employers citing it as a major difficulty. Competitive salaries and a strong organizational culture are key to preventing attrition.

   
   

   Solution:

   • Employer Branding fosters a positive culture, reducing the likelihood of employee departures.

   • Salary Report ensures fair compensation, addressing retention barriers by aligning pay with market standards.

   • LinkedIn Learning supports long-term retention by offering career development paths.

   
   

   Lifecycle Stage: Retention is the culmination of a positive employee experience, and these tools create a supportive environment where employees feel valued and have reasons to stay.

   
   

Final Thoughts: A Human Approach to HR Tech

The five tools offered by Undelucram.ro are more than just digital platforms, they are strategic solutions that place empathy at the core of the employee lifecycle. Each tool reflects how much a company values and respects its employees.

By analyzing and responding to real employee feedback, organizations not only enhance their employer brand but also create a work environment where people feel understood and supported.

At HR Masters Summit, Undelucram.ro reaffirms its role as a trusted partner in building empathetic and future-ready organizations. In a world driven by numbers and performance, let’s not forget the human side of business.

Because authentic employer branding starts with listening. And real empathy begins with understanding what employees truly feel.

The Undelucram.ro Team Returns to HR Masters Summit This Year

Employees from our community and HR professionals with questions for the Undelucram.ro team can ask them directly, face to face, at the HR Masters Summit – part of Bucharest Tech Week, on June 18th, at NORD Events Center by Globalworth. Join us and experience the future together!