
Meet the speakers of this year's edition

Digital Experience Lead
Hamish Stacy
MASTERCLASS SPEAKER
Session Title:
Renovating Brand ecosystems and consumer data to build value for consumers and retailers
Session Synopsis:
The purpose of this session is to provide insight into how some of the world’s largest brands are renovating their ecosystem to build value for consumers and retailers through consumer data initiatives. 3 Key Takeaways:
> Gain insight on mapping and communicating consumer ecosystems to senior leadership and agency partners > Building a toolkit for collecting insightful and actionable consumer data
> Creating value inside retail partnerships with consumer data
About Hamish:
Hamish has spent +15 years growing some of the world’s largest consumer brands across Australia, New Zealand, Europe, and the US. With a deliberate focus on building broad experiences, his contribution has spanned the functions of field sales, demand planning, brand management, national sales accounts, eCommerce, digital media & consumer data. His workshop style is engaging and approachable with the aim of knowledge sharing among attendees. The workshop will unveil the curtains behind brands like Cadbury, Oreo, and Philadelphia, to not only show the solutions that are being put in place to extract value from consumer data, but also the challenges that have not yet been solved.
CONNECT WITH HIM:

Director Architecture, Construction & Maintenance
David Schalenbourg
Session Title:
Every kg of carbon counts, footprint of food retailer
Session Synopsis:
* Carbon emissions of own operations (supply chain, logistics, transport, and company-operated stores) and energy used are the tip of the iceberg (Science Based Targets, scope 1) for a food retailer;
* Energy (Science Based Targets, scope 2): use less, buy green and produce your own (renewable);
* Carbon emissions (Science Based Targets, scope 3) from farm to fork (E2E) are the biggest challenge in food retail.
About David:
As director of the Architecture, Construction & Maintenance department BeLux David Schalenbourg is today (since September 2015) responsible for reducing Delhaize's carbon footprint by building sustainable 'brick' infrastructure (stores, warehouses, production plants, and offices). With a Master's in Architecture (Brussels, BE) combined with a Post-Master in Urban Planning (Paris, FR) and an international track record in sustainable building projects (residential, office, retail, ...) David aims for carbon positivity.
Session Title:
How Gamechanger Concepts Win the Consumer Game
Session Synopsis:
Consumer demands evolve faster than brands and retailers can adapt. Innovation rates are low, and categories and channels have not evolved in the last decade. Gamechangers disrupt entire categories and create new demands. Learn about success factors and growth hacks from category disrupters. Key takeaways: Gamechanger Growth Code can be hacked, shift perceptions, and capitalize on first-mover advantages.
About Tobias:
Tobias is a Senior Partner at Roland Berger, specializing in growth strategy, customer-centric transformation programs, sales, digital marketing, and sustainability. He has over 20 years of extensive consulting experience and coordinates the global consumer product business.

Kevin Müller
Director Retail Acceleration, Checkout Transformation
Session Title:
Scan & Go Excellence - Mastering Unified Checkout, Today and in the Future
Session Synopsis:
Attendees of this session will gain valuable insights into successful implementations and achieving usage rates exceeding 10% of all transactions. They will also explore the future of Scan & Go technology as a catalyst for creating Retail Media revenue streams. Key takeaways include understanding the European industry landscape, identifying successful retailers, and learning essential steps to achieve high adoption rates and monetize Scan & Go retail media.
About Kevin:
Kevin works closely with Shopreme's clients to foster growth by leveraging the company's Scan & Go technology. His strong foundation in the field began at a prestigious European technology and management consulting firm, where he spent nearly a decade as a Senior Technology Consultant working with executives from various industries.
Paula Macaggi

Head of Partnerships
and Global Strategy
Paula Macaggi
Session Title:
The Evolution of Retail: How Technology is Shaping the Industry
Session Synopsis:
In 2022, despite challenges from the "lockdown economy," businesses rebounded and saw opportunities for growth. The sprint to innovate services over the last two years bore fruit, especially as consumers showed eagerness to shop again.
About Paula:
Paula is the Head of Partnerships and Global Strategy at RETHINK Retail where she monitors the global retail landscape, identifies emerging trends, and bridges gaps between markets. Her diverse background and appreciation for different cultures inspire her to create a more connected and collaborative global retail ecosystem.
Session Title:
Smart Store: Bridging the Real and virtual worlds
Session Synopsis:
Everyone is speaking about the metaverse, but what will happen to brick-and-mortar stores? Could smart stores be the bridge between the real and virtual worlds? For a seamless omnichannel experience, retailers must master the mix of all channels – current and future. This means:
- Understanding customer shopping behaviors across all channels;
- Providing services to fulfill the customer's needs;
- Supporting this with stable backend processes.
About Gerald:
Gerard Speksnijder is a director in SAP’s Middle and Eastern Europe (MEE) Value Advisory team, focusing on Swiss customers and strategic accounts in MEE. In this role, he supports SAP customers in detailing the value that the RISE with SAP solution delivers in digital transformations. Prior to joining SAP, Speksnijder was a partner at McKinsey & Company, based out of Silicon Valley, California, for more than 15 years and in Amsterdam for 3+ years. He co-led the global Cloud by McKinsey service line, serving technology executives of Fortune 500 companies on their digital transformation journeys.
Session Title:
Smart Store: Bridging the Real and virtual worlds
Session Synopsis:
Everyone is speaking about the metaverse, but what will happen to brick-and-mortar stores? Could smart stores be the bridge between the real and virtual worlds? For a seamless omnichannel experience, retailers must master the mix of all channels – current and future. This means:
- Understanding customer shopping behaviors across all channels;
- Providing services to fulfill the customer's needs;
- Supporting this with stable backend processes.
About Coralie:
Coralie Lannelongue-Luger is a Director in SAP’s MEE Value Advisory team, focusing on the Swiss market. In this role, she works closely with customers to quantify the business value of their SAP-driven digital transformations (#valuecase). She is also the co-author of the Whitepaper “Retail at a Crossroads. The Metaverse is Here to Stay. How can Retailers Survive and Thrive in This New Landscape?” Prior to joining SAP, Ms. Lannelongue-Luger worked for Boston Consulting Group, AXIS Capital, and Bombardier. Ms. Lannelongue-Luger holds a bachelor’s degree in mechanical engineering from Carnegie Mellon University and an MBA from Duke University’s Fuqua School of Business.

Mihai Cismașiu-Buda
Mastercard România,
Croația și Israel
Session Title:
Opening Speech Future Retail Summit
About Mihai:
Mihai is a Mastercard Data & Services Director, leading the Business Development efforts for Romania, Croatia & Israel. With 10+ years of experience in consulting, he focuses on Financial Industries, Retail & Commerce & Government businesses, focusing on digital products, analytics, and strategy consulting.

Levente Toth
Founder and CEO
Session Title:
Technologizing the retail operations
Session Synopsis:
Technology is not a luxury anymore, it’s a necessity, and the retail industry makes no exception when it comes to having to update its operations to the latest trends and requirements. In this panel, experts in the field will discuss the best technologies used by their company, what impact these tools have on their business, and which are the future steps.
About Levente:
He graduated with MBA studies. For years, he has been developing his managerial competencies. An experienced CEO/CMO, he has over 15 years of experience in the mobile telecommunications industry (T-Mobile, Telenor). He believes that the transformation of the approach to business is necessary in today's world - the digital age. In particular, he delved into urban mobility technologies that may find their way into the ubiquitous world of Mobility-as-a-Service (MaaS) in the near future. As a result of these considerations, he founded Urbaniqe, a visionary and highly innovative urban mobility start-up. Urbaniqe's goal is to provide simple and tangible values to small businesses and people who commute to work by car on a daily basis. Proud husband and father of three children.
Session Title:
Transforming Retail with AI: Understand the Impact of Your Promotions
Session Synopsis:
Consumers respond more to promotions now than ever. 2. Many retailers run promotions that they don’t realize have a minimal impact on sales and run low or negative margins. 3. By leveraging machine learning, there’s a better way forward for retailers by identifying and cutting their tail of bad promotions and optimizing margins on upcoming ones.
About MOA:
Moa works as Commercial Director at RELEX Solutions and is based in Stockholm, Sweden. She has an extensive background from well-known FMCG companies like Unilever and Redbull, but for the last four years, she’s been part of the very fast-growth journey of Swedish promotion software company Formulate which was acquired by retail supply chain planning provider RELEX Solutions last year. Moa is no stranger to traveling around Europe and beyond to tell about her experiences from working tightly with retailers to get more out of their promotions, and today she’s here to tell us about the status quo of promotions and *a small hint* that’s there’s a better way forward.

Bogdan Gross
CEO & Founder
Session Title:
Technologizing the retail operations
Session Synopsis:
Technology is not a luxury anymore, it’s a necessity, and the retail industry makes no exception when it comes to having to update its operations to the latest trends and requirements. In this panel, experts in the field will discuss the best technologies used by their company, what impact these tools have on their business, and which are the future steps.
About Bogdan:
Bogdan Gross is a retail industry professional with over 20 years of experience in retail and then as a consultant and integrator. He founded re:innovation to provide businesses with innovative growth strategies tailored to their unique needs and goals. As a partner of RELEX Solutions, re:innovation has access to cutting-edge supply chain planning and optimization technology that Bogdan leverages to help clients streamline operations and improve profitability. Bogdan is committed to delivering results by identifying and implementing the best solutions available in the market, with a focus on achieving tangible ROI for clients. His expertise and dedication have helped many businesses stay competitive and succeed in today's challenging retail landscape.
Paula Macaggi

Digital Content
Marketing Manager
Andra Imbrea Palade
About Andra (Our Moderator):
Passionate about retail, Andra has covered this industry for the past 7 years, from editorial content to organizing and hosting B2B events. Andra is currently the Digital Content Marketing Manager at Progresiv, one of the biggest B2B media companies covering the retail & FMCG industry. She is in charge of planning, developing, and overseeing the digital strategy, but she is also involved in the management of the company's B2B events, such as Conferinta Progresiv, Trade Round Table, Progressive Women, and more. She is the former Editor-in-Chief of retail.ro, a publishing project launched in 2020, covering the retail industry, and has managed the retailArena conference from 2017 to 2021.
Paula Macaggi

Digital Channels Expert
Milena Cheșa
Milena Cheșa:
Digital channel expert with more than 15 years of experience in Banking, Financial Management and Digital Transformation. Throughout her career, Milena handled business development and financial advisory, catering to individuals, SMEs, as well as corporate. This experience provided her a solid foundation to transition from a traditional approach to spearheading omnichannel transformation initiatives, that drive innovation and are focused on customer value. Being part of George, the first intelligent banking, she uses her knowledge to create impact through digital innovation, and disruptive technologies, that ease the customers' life.