Markets are shifting faster than job descriptions. By 2030, employers expect nearly 2 in 5 core skills to change (World Economic Forum, 2025), and skills gaps are now the #1 barrier to business transformation (World Economic Forum, 2025).  If your workforce strategy still treats learning as a perk, you’re leaving competitiveness on the table. Across Europe, the ambition is rising (60% of adults engaged in learning annually by 2030), yet participation is uneven: the EU sat at