Dani Rayner is a global marketing strategist who has led marketing for some of the world’s most influential entertainment organisations, including Netflix, BBC and BAFTA. Most recently, Dani spent eight years at Netflix - serving as Director of Marketing Planning and Operations - before transitioning into independent consultancy. Alongside her advisory work, Dani is a keynote speaker and presenter, with recent appearances at MIP London, Wildscreen Festival, MarTech Summit, UBIQ Live and TikTok's Women in Leadership Summit. Dani guest lectures on Executive MBA and Masters programmes at King's College London and is a proud Trustee for the London Wildlife Trust. 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐓𝐢𝐭𝐥𝐞: Building brands in the age of algorithms 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: In an era of AI, automation and endless content, brand differentiation is harder than ever. In this keynote, Dani Rayner explores the seven deadly sins of modern brand behaviour - why brands default to sameness, how data can mislead as much as guide, and what it takes to build relevance, distinctiveness and impact in a noisy, tech-driven world.