• Tech Week

HR Masters Summit - Powered by Undelucram.ro



Then vs Now in HR is the most relatable topic this year. How did technology digitize the HR processes so fast? What should we expect from the skills of the employees in the new post-pandemic era? It is all about mixing talent acquisition and company culture, based on clear & significant employer branding strategies, as well as naturally integrating hybrid workplace tech. Dive deep into the HR trends in the framework of employee experience and learn how you can optimize your workforce, how to attract & retain talents, and, most importantly, how to take care of your employees’ wellbeing.

When and Where?

📅 At Radisson Blu Hotel, Bucharest, but also on MyConnector, on June 16.

The big official summit opening is going to be on June 16, in the company of Costin Tudor, CEO & Founder, Undelucram.ro and Corina Anghel, People Lead South-east Europe, Avon, which will be our Moderator as well.

With such an amazing opening ceremony, we will just say - Welcome to HR Masters Summit at Buchatest Tech Week 2022!

What do we have for you this year?


🟠 09:45 – 10:15 Anita Lettink, Board Advisor & HR Tech Expert HRTechRadar

Why skills bring resilience to the Future of Work

The way we work was designed for the Industrial Age. But in the Age of Intelligence, the workplace is rapidly changing. Work and location are not as connected as we once thought. People can be productive working from anywhere. By 2025, the workplace will look profoundly different as flexible work arrangements give rise to the “economy of individuals” that is based on skills.

🟠 10:15 – 10:45 Thomas Møller Jeppesen, HR Director, Digital LEGO

Futurify – How we digitalize the LEGO Group

In this session you will hear how we are implementing a “product led” approach to developing digital products across our organization, how we bring everybody along, and what HR’s role is in “futurifying” (yes, this is a made-up word) the LEGO Group.

🟠 11:15 – 11:45 Tony Strows, Head of Digital Learning Strategy & Transformation at Philips

Analogue to Digital – The human-centric culture transformation

Analogue organizations believe collaboration is improved by face to face meetings. Analogue organizations believe that innovation happens serendipitously, at the coffee machine. Digital organizations understand that collaboration is a mindset, not a meeting place, and that innovation at the speed of digital cannot wait for serendipitous meetings at the coffee machine. Does your organization have and Analogue or Digital Culture?

🟠11:45 – 12:30 Gabriele Metz, Global Head of Leadership Transformation, Ericsson

A case study of Ericsson’s global culture transformation journey

Digital transformation is first and foremost a cultural transformation. In this case study, Gabriele, who is leading Ericsson’s culture transformation initiative since its beginning in June 2019, will share her 4 key lessons learned and provides practical tips on how to drive culture change and ways to measure impact.

🟠 13:30 – 14:30 Costin Tudor, CEO & Founder, Undelucram.ro, Aurel Meiroșu, Business Development Manager, certSIGN, Mihai Găvan, Global Strategic Alliances Director, TotalSoft, Cosmin Pătlăgeanu, CMO, Yarooms and Corina Anghel, People Lead South-east Europe, Avon (Moderator)

Panel: HR owning business transformation - from tech solutions to HR analytics

🟠 15:00 – 16:15 Dragoș Gheban, Managing Partner, Catalyst Solutions, Mihai Matei, CEO Essensys, Adina Vidroiu, HR Director Romania, Greece, Cyprus and Malta, Microsoft, Roxana Angheloiu, Co-founder, HR Hub, Christine Kropf, Co-founder, HR Hub and Viorela Marcu, Co-founder, HR Hub

Panel: HR now and then - Stories to be told

🟠16:15 – 16:45 Jo Dodds, Strategy Director, Engage for success

The Four Enablers of Employee Engagement

Employee engagement is a workplace approach designed to ensure that employees are committed to their organisation’s values and goals, motivated to contribute to organisational success and are able at the same time to promote their own sense of wellbeing. It has become even more important in recent years with all the challenges that we have faced. It's hard to imagine what the challenges would have been like if the pandemic had happened twenty years ago, before the advent of the sophisticated social and digital tools that we now have in place. The challenge now is to continue to engage our employees in our new and developing hybrid workplaces.

🟠 15:45 – 17:15 David Shontz, Global Head of Workforce Analytics, Nokia

Using Data and Advanced Analytics to Drive Employee and Business

Digital Transformation, as any transformation is not easy. But as our lives are heading to an ever more digital direction, we need to look into that future, where we want to win, and reach out to that consumer. Leaving this session, everyone should consider: is everyone in my organization an advocate for digital? Can I make insightful decisions based on data? Do we have a disruptive mindset, not being afraid to fail?

Besides these captivating panels, you can also find so many innovative business solutions from our partners. We are so grateful for their support and we want to share their solutions with you.


Undelucram.ro is the largest online community dedicated to employees in Romania, where you can find jobs, employee reviews about companies, salary information and details on how to conduct job interviews.


Dynamic DOX provides software solutions with a dynamic and professional team of software engineers, an organization based on trust, verticality and determination.


Acronis empowers IT teams with cyber protection solutions built for today and tomorrow. The digital world drives constant innovation and data growth that demands easy, efficient and secure cyber protection. Acronis Cyber Protection Solutions protect all data, applications and systems wherever they are.


Nexus Media brings their software solutions that are business-friendly, seamlessly integrated with Nexus ERP. The products can work in both Cloud and On Premises (local) and use licenses can be purchased both SaaS (rent) and "for life".


Orange has also joined our tech manifesto with an amazing list of technologies for digitalized businesses, such as: Contact Center, Unified Collaboration, SD-WAN, Managed WiFi, Digital Signage, Video-surveillance, IoT, Managed Cybersecurity, In-store beacons platform for campaign management and analytics.


If we are talking about digitalizing our lifestyle, Bosch is the most relatable brand, with its innovative household products for a smarter home and life. Meet them at HR Masters Summit 2022!


Hipo.ro is one of the largest recruitment platforms, with free integrated CV builder.


Our friends from Cognizant Softvision are here to answer to one important question: How is Software defining your business future? From designing & engineering amazing digital software products to transforming business-critical apps, they can really empower your digital culture.


Least but not last, the good energy is powered by L’OR, responsible with the delicious coffee at HR Masters Summit this year.

Wow, it will be pretty impressive for sure and we cannot wait to meet you there!

You can still join us, there are a few more tickets available. Take yours now ➡️ https://www.techweek.ro/hr-masters-summit

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